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How to Present Your Invention to Investors

Having trouble finding investors? The way you sell your investment opportunity could be to blame.

This story appears in the May 2004 issue of Entrepreneur. Subscribe »

Polaris Communications Inc. is a rising star. The 2-year-old firm, founded by Stephen Stockdale and Ajit Benoit, has risen to prominence in Atlanta by offering low-cost wireless networking and Internet access to resorts, hotels and residential buildings. But no major investors were on board as Polaris broke through to a $1 million run rate recently.

Why weren't investors committed? Because Polaris failed to properly market the opportunity, says Stockdale, 33, president and CEO. "We went back to basics and self-funded," he says. But that means slow growth and forgoing opportunity in a rapidly expanding market.

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