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How to Present Your Invention to Investors

Having trouble finding investors? The way you sell your investment opportunity could be to blame.

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This story appears in the May 2004 issue of Entrepreneur. Subscribe »

Polaris Communications Inc. is a rising star. The 2-year-old firm, founded by Stephen Stockdale and Ajit Benoit, has risen to prominence in Atlanta by offering low-cost wireless networking and Internet access to resorts, hotels and residential buildings. But no major investors were on board as Polaris broke through to a $1 million run rate recently.

Why weren't investors committed? Because Polaris failed to properly market the opportunity, says Stockdale, 33, president and CEO. "We went back to basics and self-funded," he says. But that means slow growth and forgoing opportunity in a rapidly expanding market.

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