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Taking License

It pays to do your homework before signing a licensing agreement.

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This story appears in the December 2004 issue of Entrepreneur. Subscribe »

The Entrepreneur: electrical contractor Kevin O'Rourke, 42

Product Description: The ElectraTrac is an extension cord with electric plugs at every eight feet along its length. O'Rourke originally had the idea back in 1997 as a better cord for holiday lights. Instead of using numerous extension cords or having all the lights go into one plug, the ElectraTrac can be used to plug the lights in at various points along the cord. Customers include consumers, creators of lighting shows, and electrical and construction contractors.

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