Subscribe to Entrepreneur for $5
Subscribe

In the Jeans

Everyone's mad about premium jeans--and entrepreneurs are making crazy profits.

By
This story appears in the January 2005 issue of Entrepreneur. Subscribe »

For some consumers, it's the fashion equivalent of a symphony: a well-packaged derrière, a wash that rivals the night sky after rain, a shape that stops traffic. For others, it's a sign of prosperity that's within reach. For still others, it's an ode to celebs such as Sarah Jessica Parker, Britney Spears and other premium-denim devotees.

The premium jeans market, which includes brands such as Rock & Republic, Serfontaine, and 7 for All Mankind, help to account for 3 percent of the $11 billion jeans market, according to the latest research from the "Lifestyle Monitor," an ongoing survey from Cotton Inc., the Cary, North Carolina-based research and promotion company that supports the cotton industry. Men and women alike aren't thinking twice about plunking down $150 or more for the perfect pair-or in some cases, pairs-of jeans. Even old favorites like Calvin Klein, which will debut a retail line of premium denim this spring, are getting in on the trend.

Continue reading this article -- and everything on Entrepreneur!

Become a member to get unlimited access and support the voices you want to hear more from. Get full access to Entrepreneur for just $5!

3 months free with code ZENDESK

Presented by zendesk

3 months free with code ZENDESK