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Enter the Wagon

Station wagons aren't just for families anymore. They're making a comeback--and packing a serious punch.

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This story appears in the January 2005 issue of Entrepreneur. Subscribe »

It's OK to drive a station wagon again. The tip-off: many vehicle designers have recently crossed SUVs with wagon styling, easing away from the high-center-of-gravity and truck-platformed SUV toward the lower, car-based wagon. Entrepreneurs, in particular, can benefit from the new vehicles. Weighing less than a truck for better fuel economy and providing more cargo area than a sedan, most 2005 station wagons are classy workhorses.

The most interesting is Dodge's Magnum, a massive, full-size wagon with an optional HEMI 340-horsepower V-8 engine (standard is a V-6), all-speed traction control, and a front end that looks like a Bentley. An imposing sight, the muscled-up, five-passenger Magnum has a rear liftgate, provides 71.6 cubic feet of cargo space with the rear seats folded down, and is surprisingly base-priced at $21,870. Transmission is a four-speed automatic with the V-6 and a five-speed manual transmission with the V-8 HEMI.

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