What clever marketing methods are entrepreneurs using to differentiate themselves? This new column will uncover a few each month to inspire your own creative efforts.
SEEN: A local pizzeria adds to its family appeal by putting Trivial Pursuit Cards on every table. (OK, who played TV's Doogie Howser, M.D.?)
SEEN: A kitchen designer sends out a "garage gourmet" survival basket of goodies on the stressful demolition day of a client's remodeling project.
SEEN: A hot teen boutique takes a bunch of tops off hangers and slings them onto hooks, neatly messy, like a kid's closet--the better to make it feel like home.
Jerry Fisher is Entrepreneur's "Ad Wisdom" columnist.