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This story appears in the April 2005 issue of Entrepreneur. Subscribe »

What clever marketing methods are entrepreneurs using todifferentiate themselves? This new column will uncover a few eachmonth to inspire your own creative efforts.

SEEN: A local pizzeria adds to its family appeal byputting Trivial Pursuit Cards on every table. (OK, who playedTV's Doogie Howser, M.D.?)

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