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Smart Ideas 04/05

Getting kids cooking, non-violent computer games and more

This story appears in the April 2005 issue of Entrepreneur. Subscribe »

What: Online and "brokerage house" for used cardboard boxes and plastic bins
Who: Marty Metro, founder of
Where: Los Angeles
When: Started in 2003

When Marty Metro and his wife added up the number of times each of them had moved over the years, it came out to an astounding 29 times. Metro, 34, knew they weren't alone in using massive amounts of cardboard boxes and was convinced he could help movers, businesses and the environment by creating a solution to the cardboard quandary. Says Metro, "I'm a systems guy; my life revolves around using technology to enable processes."

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