Subscribe to Entrepreneur for $5

Ain't It Clever?

Spark your marketing genius by reading about what other innovative entrepreneurs are up to.

This story appears in the May 2005 issue of Entrepreneur. Subscribe »

SEEN: Attention-getting headline in a half-page newspaperad for a local linen store: "You never call. You never write.Is it too much to ask you to come to our White Sale?"

HEARD: A TV pitchman's closing line in a commercialfor a new car dealership, located in the suburbs of a major city:"We're just 16 minutes south of higher prices."

4th of July Subscription Sale - Unlock this subscriber exclusive article and more for 20% off today.

Access all Entrepreneur content with no ads, unlock discounts, and get exclusive advice only available to our subscribers. Plus, our magazine delivered straight to your door.

Get 20% off an annual subscription today. Just use code SAVE20 at checkout.

Entrepreneur Editors' Picks