Ain't It Clever?

Spark your marketing genius by reading about what other innovative entrepreneurs are up to.
  • ---Shares
This story appears in the May 2005 issue of Entrepreneur. Subscribe »

SEEN: Attention-getting headline in a half-page newspaper ad for a local linen store: "You never call. You never write. Is it too much to ask you to come to our White Sale?"

HEARD: A TV pitchman's closing line in a commercial for a new car dealership, located in the suburbs of a major city: "We're just 16 minutes south of higher prices."

SEEN: A direct-marketer runs his newspaper ads on bad-weather days (after checking the long-range forecast a week before), and claims a 20 percent bump in inquiries when prospects are inclined to stay home.

SEEN: To reduce delinquent payments, a utility is offering third-party notification services. If someone you care about is prone to such absent-mindedness, the utility will let you know when he or she receives a late notice.


Jerry Fisher is Entrepreneur's "Ad Wisdom" columnist.

Edition: July 2017

Get the Magazine

Limited-Time Offer: 1 Year Print + Digital Edition and 2 Gifts only $9.99
Subscribe Now
OK

This website uses cookies to allow us to see how our website and related online services are being used. By continuing to use this website, you consent to our cookie collection. More information about how we collect cookies is found here.