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Shout It From the Rooftops

Ensure maximum exposure for your new product or service by becoming a public speaker.

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This story appears in the May 2005 issue of Entrepreneur. Subscribe »

You've created a great or service, and as you're drumming up interest in your , you feel the need to shout it to the world. Shout it while being the expert speaker in town, and your message (and company, by extension) will gain .

Whether you sell high-tech gadgets or craft supplies, or you're a dog-walker or a restaurateur, you are an expert in something. Becoming a will allow you to share that expertise and get your business recognized at the same time. "There are two main issues: You want to get exposure . . . and, coupled with that, you need to convey credibility so that people see you as the [reliable] source in your industry," says Victoria Chorbajian of Chorbajian Speaking Enterprises, a public-speaking coach in Basking Ridge, , and creator of the CD Proper Preparation Creates a Winning Presentation (available at www.victoriathecoach.com).

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