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Shout It From the Rooftops

Ensure maximum exposure for your new product or service by becoming a public speaker.

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This story appears in the May 2005 issue of Entrepreneur. Subscribe »

You've created a great new product or service, and as you're drumming up interest in your business, you feel the need to shout it to the world. Shout it while being the expert speaker in town, and your message (and company, by extension) will gain credibility.

Whether you sell high-tech gadgets or craft supplies, or you're a dog-walker or a restaurateur, you are an expert in something. Becoming a public speaker will allow you to share that expertise and get your business recognized at the same time. "There are two main issues: You want to get exposure . . . and, coupled with that, you need to convey credibility so that people see you as the [reliable] source in your industry," says Victoria Chorbajian of Chorbajian Speaking Enterprises, a public-speaking coach in Basking Ridge, New Jersey, and creator of the CD Proper Preparation Creates a Winning Presentation (available at www.victoriathecoach.com).

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