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Mail order catalogs can be a startup inventor's surefire route to success.

This story appears in the May 2005 issue of Start Up.

Mail order catalogs have long been one of the top ways for inventors to sell their products. Catalogs can be used to accomplish several goals:

  • They let you sell to a small market that can't be reached in any other way.
  • They help you create initial sales momentum. Often, retailers are reluctant to handle a product until it has some degree of sales success.

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