Mail order catalogs can be a startup inventor's surefire route to success.
Mail order catalogs have long been one of the top ways for inventors to sell their products. Catalogs can be used to accomplish several goals:
- They let you sell to a small market that can't be reached in any other way.
- They help you create initial sales momentum. Often, retailers are reluctant to handle a product until it has some degree of sales success.
Continue reading this article -- and everything on Entrepreneur!
Become a member to get unlimited access and support the voices you want to hear more from. Get full access to Entrepreneur for just $5!
Get 3 months free with code ZENDESK
Presented by zendesk