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Borrowing Brilliance

A "swipe file" helps you generate good ideas.

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This story appears in the July 2005 issue of Entrepreneur. Subscribe »

When you sit down to create a piece of advertising, theproverbial blank sheet of paper has been replaced by the blankdocument screen. But what still remains is the angst of what towrite down that will resonate with prospects.

It's almost never easy. But don't make the job harder byjust staring at the ceiling, trying to divine greatness. Usesomething to kick-start the creative process.

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