Logo Motion
The winner of our ugliest logo contest gets a new look.
At a time when makeover shows are all the rage, we got in the spirit and held Entrepreneur's Ugliest Logo Contest (Powered by LogoWorks) to help businesses spruce up their image. Logo design firm LogoWorks gave grand-prize winner J.A. Cunningham Equipment Inc. a logo makeover, plus $2,500 worth of promotional products, and template designs for a brochure, a Yellow Pages ad and a PowerPoint presentation. Clete Cunningham, J.A. Cunningham Equipment's vice president, says the Philadelphia-based, family-owned welding supplies and equipment business has been around for 60 years--and so has its logo. It was time for an update.
Customers have often misinterpreted what J.A. Cunningham's original, hand-drawn logo represents. An electrode holder using a stick-welding process may have been a commonplace image when the business started, but it now represents old technology. The logo also fails to indicate that the company manufactures and distributes welding supplies and equipment. Cunningham hoped for a new logo that would provide a better visual representation of the business and replace the antiquated look he worried made them appear slow or conservative.
4th of July Subscription Sale - Unlock this subscriber exclusive article and more for 20% off today.
Access all Entrepreneur content with no ads, unlock discounts, and get exclusive advice only available to our subscribers. Plus, our magazine delivered straight to your door.
Get 20% off an annual subscription today. Just use code SAVE20 at checkout.
Entrepreneur Editors' Picks
-
Tory Burch Built a Brand Around Empowering Women. Now Her Foundation Is Furthering Her Mission: 'How Do We as a Company Have a Positive Impact on Humanity?'
-
This Founder Had to Play College Basketball in Men's Shorts and Shoes, So She Launched an Athletic Clothing Company Named After the Now 50-Year-Old Title IX Act
-
Is Beyoncé's 'Break My Soul' the Theme Song of the Great Resignation?
-
You're Probably Falling for All of Amazon Prime Day's Psychological Sales Tactics. A Marketing Professor Reveals Them — and How You Can Actually Get the Best Deal.
-
Comedian Paul Virzi: 'If You're Not Authentic, You Have Nothing'
-
Struggling to Come Up With Creative Ideas? Try Doing This.
-
Picking a Winning Emerging Brand Is How You Get Rich in Franchising. Here's How to Spot One.
