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All Bottled Up

How to ensure your homebased wine-selling business doesn't turn into sour grapes

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This story appears in the March 2006 issue of Start Up.

Question: I'm interested in opening a wine-selling business from home but am clueless about how to begin. How do I learn about licenses, or even how to purchase wine from wineries?

Answer: Wine continues to grow in popularity. In fact, wine consumption has grown dramatically in the U.S., up 63 percent since 1991. As you're aware, people's choices aren't confined to the wine on their local store shelves; they can buy wine online and have it delivered to their doorsteps (though you can't ship wine via the U.S. Postal Service; it's illegal).

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