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Perfect Casting

To truly unlock your employees' talents, you need to understand who they are and what roles best suit them.

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This story appears in the April 2006 issue of Entrepreneur. Subscribe »

Worried about your product line in an increasingly competitive global marketplace? It's time to spot the innovators in your midst. In his most recent book, The Ten Faces of Innovation, author Tom Kelley talks about 10 roles employees can play to spur innovation at the conference room table. We asked Kelley, general manager of Ideo, a Palo Alto, California, industrial design and human factors firm, about the top three innovative personality types described in his book.

Entrepreneur: It seems like the Anthropologist--someone who observes customer behavior to uncover new insights--is your favorite type of innovator. Is that true?

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