Brett Relander

Brett Relander

Guest Writer
Managing Director at X1 Sports Nutrition

More From Brett Relander

Customer Engagement

Why Customer Engagement Is the Future of Ecommerce

Internet businesses succeed by focusing on their relationship with the people who have shown interest in their product.
Search Engine Optimization

Why Authoritative Content Is More Important Than SEO

There is no more gaming the system with a careful selection of search terms. Only quality content has a chance of being found.
Mobile Marketing

5 Tips for Boosting Your Mobile-Marketing Platform in 2015

Make a New Year's resolution to optimize your marketing for mobile.
Mobile Marketing

There Is Still Time to Prepare Your Mobile Marketing Strategy for 2015

Though some marketers lag on mobile strategy, phone and tablets have become the primary devices buyers consult when researching purchases.
Content Marketing

The Secret Ingredient for Succeeding at Content Marketing

The competition is ferocious in online markets but, if you are methodical, you'll find you have everything needed to win.
Customer Engagement

Too Much Social Media Can Drive Away Your Customers

Your audience won't tire of quality content but the key word is "quality.''
Lead Generation

Why Lead Generation Remains a Challenge in a Mobile World

Patience is the key to connecting with distracted consumers reluctant to receive yet another sales pitch.
Digital Marketing

An Effective Digital Marketing Strategy Starts With Knowing Your Customers and Your Goals

The amazing technology at everyone's fingertips has not changed the fundamentals of success.
Social Media

Variety Is the Spice of Social-Media Life, Too

Social-media marketing needs continuity to be effective but ever-changing to keep the audience interested.
Event Planning Business

How Data Can Help You to Personalize Marketing Events and Boost ROI

Event marketing is costly but offers a unique opportunity to connect directly with the people who are your market.
Generation Z

How to Market to Gen Z, the Kids Who Already Have $44 Billion to Spend

The younger siblings of millennials already have enormous buying power and have emerged as a distinct consumer demographic.
Mobile Marketing

Mobile Marketing Emerges as the Ultimate Vehicle for Crossing Advertising's 'Last Mile'

Countless brands have long puzzled how to nudge customers into buying. Mobile technologies are the answer everyone has sought.
Location-based Marketing

It's Time to Wire Your Business for Indoor Location-Based Search

Think of it as GPS for inside your store. The largest retailers are implementing the technology but it's affordable for everybody.
Online Marketing

Google Lets a Search Pigeon Out of the Coop and It Lands Nearby

The new Pigeon algorithm favors local businesses, if they update their content to take advantage.
Mobile Marketing

The Secrets to Leveraging the Insatiable Consumer Appetite for Mobile Coupons

Coupons have been popular for generations but mobile devices have taken this venerable marketing tactic into an entirely new realm.

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