More From Larry Alton
Sitting down with a trademark attorney is perhaps the least thrilling part of launching a startup. Do it anyway.
Small Business Heroes
Your idea may look great on paper, but boy oh boy do things change -- and they will.
You can make a lot of money as an entrepreneur, but you are more likely to go broke. For some people, that combination is irresistible.
Your business plan isn't a romance novel, so don't depend on just your passion to get investors interested in reading it.
Sales acceleration tools are almost uncanny in what they reveal about a customer's thinking.
Sincerely paying attention when others are speaking has a magical way of making you sound brilliant.
The audience is watching to see if you know what you're talking about.
Sometimes, small really is beautiful.
Running a business is all about making decisions. Keep in mind what is most important and the better option will be easier to recognize.
When everything is starting to click and the business is beginning to grow, be cautious. But not too cautious.
Smart people can understand something that is complicated but brilliant people can make it simple.
A deliberative, thoughtful process for making decisions doesn't guarantee a good result but it makes one more likely.