Larry Alton

Larry Alton

Contributor
Freelance Writer & Former Entrepreneur

More From Larry Alton

Branding

Don't Skimp on Trademark Protection for Your New Brand

Sitting down with a trademark attorney is perhaps the least thrilling part of launching a startup. Do it anyway.
Crisis Management

5 Scenarios Where Panic Can Destroy Your Startup

Missed a deadline? Lost an important client? Facing an unexpected competitor? Stay calm and react with a plan.
Success Strategies

5 Reasons Why a Good Business Idea Is Never Enough to Succeed

Your idea may look great on paper, but boy oh boy do things change -- and they will.
Innovation Now

5 Traits of the Most Productive Startup Teams

Building a team to successfully bring that crucial first product to market requires intuition, common sense and patience.
Goals

The 5 Motivations That Drive People to Choose Entrepreneurship

You can make a lot of money as an entrepreneur, but you are more likely to go broke. For some people, that combination is irresistible.
How To Write a Business Plan

5 Common Business Plan Mistakes That Torpedo Startups

Your business plan isn't a romance novel, so don't depend on just your passion to get investors interested in reading it.
Boosting Sales

Technology That Lets Sales Pros Peer Into What Prospects Want

Sales acceleration tools are almost uncanny in what they reveal about a customer's thinking.
Listening

How Talking Less and Listening More Builds Your Business

Sincerely paying attention when others are speaking has a magical way of making you sound brilliant.
Body Language

7 Ways Persuasive Body Language Bolsters Business Presentations

The audience is watching to see if you know what you're talking about.
Innovation Now

To Succeed as an Entrepreneur, Focus on the 5 Golden Priorities

Running a business is all about making decisions. Keep in mind what is most important and the better option will be easier to recognize.
Startups

7 Fatal Mistakes Founders Make Just When Business Is Getting Good

When everything is starting to click and the business is beginning to grow, be cautious. But not too cautious.
Lifestyle

5 Ways to Simplify Your Business Plan and Almost Anything Else

Smart people can understand something that is complicated but brilliant people can make it simple.
Decision Making

5 Bad Decision-Making Habits That Can Destroy Your Business

A deliberative, thoughtful process for making decisions doesn't guarantee a good result but it makes one more likely.
Web Design

5 Secrets for Increasing Conversions on Your Site

Improving online sales is a constant process of looking at your website as your visitors see it.