Scott Langdon

Scott Langdon - Page 2

Managing partner of HigherVisibility

Latest

Should You Let Your Employees Telecommute?

Here's what you need to consider before letting your employees work from home.

The Top 5 Best TV Bosses (and What Makes Them So Great)

Adieu, Don Draper. Sayonara, Michael Scott. Adios, Liz Lemon. We miss you all already!

How to Update Your Online Presence While You're Moving

Tips to make those easily forgotten, sometimes annoying but absolutely necessary changes.

5 Tools to Help You Audit Your Web Content

Ranking well on the web has everything to do with the quantity and quality of your content. This is how to make sure your site's in top shape.

Is Infinite Scrolling Right for Your Website?

Presenting online content in an endless scroll can be beneficial for some types of businesses, but not all.

How to Distinguish Your Personal From Your Professional Brand Online

Why it makes sense to create a dividing line between your personal and professional selves.

5 Powerful SEO Metrics and Data Points You Need to Watch

To get the best picture of your website's performance, regularly check these reports – and make sure you're using them the right way.

5 Sources of Online Traffic You're Probably Ignoring

It's important to think about all site categories -- visual, bookmarking, Q&A, forums and more -- when seeking new traffic sources.

How to Recover from a Google Penguin Penalty

If your website has been penalized by Google, it's important to act quickly. Here are four steps to get you back in the clear.

How Local SEO Works and Why It Matters for Small Businesses

Now is the best time to start creating a local strategy and to start building up your presence on search engine results pages.

The SEO Gray Area Isn't So Gray Anymore: What It Means for Your Strategy

When it comes to SEO, Google is increasingly holding marketers accountable for creating quality content void of keyword or link-building scams.

6 Ways to Master SEO Without Google Analytics

While Google threw a curveball by encrypting all of its keyword search data last fall, there are still other ways to track your site's traction.