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Retail in Detail

Whether you aspire to be an online retailer, a brick-and-mortar retailer, or some combination of the two, Retail in Detail will equip you with the tools you need to succeed.

Product information

original price $19.95 sale price $14.99

Format

Description

Since it was first published, Retail in Detail has helped tens of thousands of retail business owners successfully start and run their businesses. It has established a reputation as a no-nonsense, down-to-earth guide for small retailers. This fifth edition has been fully updated for today's rapidly changing retail environment in the Internet age. A new chapter contains specific tips on using the Internet for marketing and two-way communication with customers. New sections cover becoming an e-tailer, including choosing a domain name, processing credit cards, shipping and receiving, and other Internet-specific issues. Brick-and-mortar retailers learn how to assess product vulnerability to competition from Internet businesses. This essential reference contains many specific examples and case studies, based on the author's experiences starting and successfully operating three retail stores and a bed and breakfast, as well as on the experiences of dozens of successful entrepreneurs. Worksheets can be used by beginning retailers to plan for and operate their business.

Product Details
Publication date
Aug 06, 2013
Publisher
Entrepreneur Press
Imprint
Language
English
Paperback dimensions
6 X 9 inches
Number of pages
270
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  • Print orders are fully returnable and refundable within 30 days of shipment.
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