No B.S. Guide to Brand-Building by Direct Response
Discover how to create a highly valuable brand that your consumers believe in and promote when you read the No B.S. Guide to Brand-Building by Direct Response.
Product information
$17.95
Description
Millionaire maker Dan S. Kennedy, joined by successful franchisors Forrest Walden and Jim Cavale, debunk the branding lies and myths shared by small business owners and entrepreneurs and deliver a heavy dose of reality—YOUR BRAND SHOULD BE A HAPPY, FREE BY-PRODUCT OF DIRECT MARKETING—NOT PURCHASED OUTRIGHT.
Kennedy and his co-authors don't offer a strategy for creating a company logo, writing a slogan or issuing a press release. You won't learn how to follow in the footsteps of big brand advertisers (and thus, brand-build your business into bankruptcy). This book isn't about buying brand power. It's about getting a highly valuable brand—FREE. Led by Kennedy and contributors, learn the principles behind power-house brands that didn't pour oceans of money into the branding of their business. Then, master these truths for yourself, put them into practice, and gain your own brand tribe— customers who believe in, promote and buy your brand.
-
Product Details
-
- Publication date
- Mar 18, 2014
- Publisher
- Entrepreneur Press
- Imprint
- Language
- English
- Paperback dimensions
- 6 X 9 inches
- Number of pages
- 262
-
Shipping
-
- In-stock book orders are processed within 24-48 hours when ordered Monday-Friday, or the next business day when ordered on weekends. All orders are shipped via Economy Mail and have a delivery timeframe of 3-9 business days.
-
Refund & Return Policy
-
- Print orders are fully returnable and refundable within 30 days of shipment.
- E-books cannot be returned. To learn more about our refund and return policy, visit here.
