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Ultimate Guide to Amazon Advertising

Amazon has a hold on the ecommerce world with around 310 million users. Learn how you can take advantage of the platform’s advertising tools to get more eyes on your business.

Product information

$21.99

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Description

"This timely book is perfect for every brand or product marketer who wants to fully leverage the Amazon platform—both for sales and brand exposure. Timothy's practical step-by-step advice is simple to follow and put into practice."
—Steve Fisher, team lead, retail marketing, Lenovo

"This book should be called the Ultimate Guide to Amazon because it's so much more than just advertising. It's really about building your brand on Amazon. Timothy is able to walk someone through how to do this step-by-step. It was easy to follow. I really enjoyed it."
—Michelle Reed, senior vice president, Perry Ellis International

Expand Your Brand Online and Offline with Amazon Advertising

Amazon is where consumers search, learn about, and shop for your products (whether from you or another seller). And with 310 million active users and counting, this is the ecommerce platform you can't afford to ignore.

Amazon advertising and customer growth expert Timothy P. Seward shares nearly two decades of expertise in retail and ecommerce to lift the veil on doing business on Amazon. Seward shows you how to build an aggressive, streamlined advertising campaign, increase your search visibility, consistently capture consumer demand, and accelerate new product sales without big-budget national ad campaigns.

You'll learn how to:

  • Determine if Vendor Central or Seller Central is right for your brand
  • Capture new customers through Sponsored Product Campaigns
  • Apply the five essential elements of a high-quality product detail page
  • Establish metrics, evaluate performance against keyword types, and perform competitive analyses
  • Add negative keywords that can benefit your advertising campaigns
  • Apply Amazon's secret formula for long-term winning
  • Product details
    Publication date
    May 21, 2019
    Publisher
    Entrepreneur Press
    Language
    English
    Paperback dimensions
    8 X 10 inches
    Number of pages
    214
    Shipping
    • Orders can be shipped to locations anywhere in the US, UK, and Canada.
    • Most in-stock books will ship via USPS or UPS Ground within 24-48 hours when ordered Monday-Friday, or the next day when ordered on weekends.
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    Refund & return policy
    • Print orders are fully returnable and refundable within 30 days of shipment.
    • E-books cannot be returned. To learn more about our refund and return policy, visit here.

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