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3 Things to Establish a Recognizable Digital Brand Online shoppers don't typically spend their money with just anyone, so getting your branding right from the start is key for success.
Creating a digital brand that resonates with customers is vital for a successful business. We recently interviewed Carolyn Chen, founder and CEO of Reset Beauty, a Toronto-based company on a mission to hit reset on the beauty industry.
Here are her three tips for establishing a recognizable brand online.
1. Build a community and engage in conversation with customers.
Creating a strong base of ambassadors will help your brand scale its digital marketing reach.
From unboxing your product, to how your product is used, to interacting with customer service, customers have thousands of touchpoints to share their experience over social media. At Reset, they make sure their customers know how much they appreciate this by engaging and sharing their content on Reset's channels. This has allowed the company to develop valuable relationships with people who have become loyal brand ambassadors.
2. Make sure your branding is consistent.
Maintaining your branding across all platforms is paramount. It's crucial to establish a recognizable experience for new and returning customers, no matter where they encounter your brand.
Having visual elements beyond your logo that capture the spirit of your brand allows you to break through the noise and capture your audience's attention.
3. Establish and communicate your brand story and values.
Having a domain name that is easy to understand and immediately communicates your brand is a big first step. With Reset Beauty, the word reset is key to their brand messaging.
Securing the domain name reset.inc allows them to easily communicate this message to anyone that encounters the brand. It's also important to clearly communicate your brand values, product development approach, and your tone of voice across channels.
Click here to learn more about getting started with a .inc domain and getting your website recognized today.