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5 Things Every Startup Should Know

You can learn now from what these entrepreneurs wish they'd known then.

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This story appears in the March 2009 issue of Start Up.

At the tender age of 19, Rob Rohn and Dan Mermelstein started selling aftermarket auto accessories from their dorm room. Ten years, four locations and 23 employees later, Gilbert, Ariz.-based Vivid Racing is a $10 million .

We asked Rohn and Mermelstein, both 29, to share a few of the business insights they wish they'd known when they were just starting out in 2001.

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