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All Things Being Equal

A company that embraces producer-friendly business practices? It's only fair.

By Chris Penttila

Opinions expressed by Entrepreneur contributors are their own.

Twenty years ago, Rink Dickinson's business model had people warning him, "Don't waste your time. It'll never work." Today, he is co-founder and president of Equal Exchange. The 90-employee West Bridgewater, Massachusetts, organic coffee, tea and chocolate company engages in fair trade practices, which eliminate middlemen and allow producers to earn a significant share of their product's final price. Equal Exchange projects sales of $24 million this year.

The company is an employee-owned cooperative that works with farmer cooperatives in 15 countries. "The organization reflects the mission to make the world work better," says Dickinson, 49.

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