All Things Being Equal
A company that embraces producer-friendly business practices? It's only fair.
By Chris Penttila •
Opinions expressed by Entrepreneur contributors are their own.
Twenty years ago, Rink Dickinson's business model had people warning him, "Don't waste your time. It'll never work." Today, he is co-founder and president of Equal Exchange. The 90-employee West Bridgewater, Massachusetts, organic coffee, tea and chocolate company engages in fair trade practices, which eliminate middlemen and allow producers to earn a significant share of their product's final price. Equal Exchange projects sales of $24 million this year.
The company is an employee-owned cooperative that works with farmer cooperatives in 15 countries. "The organization reflects the mission to make the world work better," says Dickinson, 49.
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