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Booster Shot It's a new year--the perfect time to revive your marketing with fresh tactics.

By Kim T. Gordon

Opinions expressed by Entrepreneur contributors are their own.

Has your company's marketing hit the doldrums, with little change from year to year and dwindling responses from customers? Businesses age and grow just like we do, and entrepreneurs often get stuck in marketing ruts. It's easy to be more focused on what didn't work a few years ago than what will work six months from now, and that can lead to marketing paralysis.

Innovative, proactive marketing is absolutely essential for retaining market share. When combined, the following elements make marketing tactics perform their best:

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