10 Tips to Get Your Business Airborne Simple sales strategies that will put your time, money and resources to good use

If you missed my last article, "Preparing to Sell," I introduced the idea of a "sales runway." A sales runway is the length of time that your business has to get enough sales volume before you run out of money. In simple terms, getting your business off the ground means the cash you earn directly from sales is more than your expenses. We originally looked at managing your sales runway, and now I want to look at 10 steps to make sure your business gets airborne with the runway that you have.

Don't Be Everything to Everyone

1. Focus on a single product or product line. Study successful businesses in your market, and you'll find out they all share a common heritage: They started out with a single product or product line. If you have multiple product lines or a catalog of products and services, you may have to sacrifice them for the short term.