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If There's a Will . . .

Simply having a desire won't cut it if you want to make your dream of business expansion a reality.

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This story appears in the March 2004 issue of Entrepreneur. Subscribe »

is all about growing your , right? Butresearch indicates there's a huge difference betweenentrepreneurs wanting to grow and actually being able to grow. In": Intention, Ability andOpportunity" (Journal of Small Business Management,Volume 41, Issue 4), Alison Morrison, John Breen and Shameem Aliexamined more than 400 small, growing companies and found thatalmost 90 percent of the firms expressed a desire to grow and werehighly confident they could do so. But when these intentions werecompared to actual company performance, the ability to deliver thegrowth was unrelated to the desire.

Only 1 in 6 firms was growing faster than its industry, while afull quarter were growing at a slower rate. The same trend heldtrue for two other growth-oriented standards: sales turnover(one-quarter showed no growth or a decrease; less than one-fifthexperienced double-digit growth) and growth (4 out of 5reported a decrease or no change). The lack of growth wasoverwhelmingly blamed on poor managerial expertise (83 percent saidthis hindered their ability to grow), inadequate technology (79percent), not having the right mix of employees (76 percent),undeveloped business systems (76 percent), and financiallimitations (72 percent).

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