Letter Perfect Homebased expert Kim T. Gordon answers our readers' questions: What are the elements of a successful sales letter?
By Kim T. Gordon •
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Q: I'm looking for help on writing a sales introduction letter for my new business. Do you have any tips or ideas on where I might be able to locate some resources?
Kevin
Philadelphia
A: The key to a successful sales letter is to answer the prospect's question, "What's in it for me?" Resist the temptation to write about what "we have" or what "we offer." The secret is to focus your letter on the benefits your prospect will enjoy when he or she chooses your firm.
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