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Different Stripes

Going against the grain in the clothing industry paid off for these entrepreneurs.

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This story appears in the February 2006 issue of Entrepreneur. Subscribe »

"Why don't they make corduroy pants that go the otherway?" Chris Lindland's ques-tion was more an effort to fitin with his girlfriend's design colleagues than a businessidea. But last year, Lindland, 33, of , started takingthe idea seriously. In January, he and partner Enrique Landa, 27,produced their first pair of horizontally striped corduroy pants."They looked totally normal," says Lindland. So the twoinvested $8,000 in pants and an e-commerce site, and three weekslater, the pants were on The New York Times style page.

Cordarounds.com (the pants are only available online)now sells about 20 pairs of pants a day. Last summer, the partnersintroduced Summerounds, horizontally striped seersucker pants,which Lindland expects will help boost the company's first-yearrevenue to between $150,000 and $250,000.

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