Entrepreneur Plus - Short White
For Subscribers

Finishing Touches Your site is almost complete...but first figure out how Web surfers will find it and what they'll see when they get there.

By Amanda C. Kooser

Opinions expressed by Entrepreneur contributors are their own.

Meta tags and alt tags and interfaces, oh my! There are amillion things to think about when you set out to build yourbusiness's Web site. Below, we examine three critical elementsyou may be overlooking when it comes to what and who you'redesigning for: search engines, graphics-free surfers and usability.Relax: It's not hard to meet the standards surfers expect inthose areas, and our tips will help keep your start-up site on thefast track.

Gotta Have It

  • Search engines: No, your Web site won't justmagically appear in all the major search engines the day youlaunch. We spoke to Danny Sullivan, editor of the newsletterSearchEngineWatch.com, to get a few tips on how tooptimize your Web site for getting ranked. His first piece ofadvice? Do some research. Understanding how search engines work isthe first step toward getting in good with the rankings.

Continue reading this article — and all of our other premium content with Entrepreneur+

Join the internet’s leading entrepreneur community! With your subscription you’ll get:

  • Access to all of our premium content and an ad-free experience
  • A complimentary subscription to Entrepreneur Magazine
  • Four free e-books a year and 20% off everything from our bookstore
  • Exclusive events with business celebrities and successful entrepreneurs

Editor's Pick

She's Been Coding Since Age 7 and Presented Her Life-Saving App to Tim Cook Last Year. Now 17, She's on Track to Solve Even Bigger Problems.
Lock
I Helped Grow 4 Unicorns Over 10 Years That Generated $18 Billion in Online Revenues. Here's What I've Learned.
Lock
Want to Break Bad Habits and Supercharge Your Business? Use This Technique.
Lock
Don't Have Any Clients But Need Customer Testimonials? Follow These 3 Tricks To Boost Your Rep.
Why Are Some Wines More Expensive Than Others? A Top Winemaker Gives a Full-Bodied Explanation.

Related Topics

Marketing

How to Effectively Utilize Video in Your Franchise Brand's Marketing Strategy

Knowing where to focus your effort will help you in many ways.

Business News

'I'm Not a Very Good Businessman': Kevin Costner Is Risking a Ton of His Own Money on New Project

The "Yellowstone" star discussed how he bankrolled his new epic movies — and his accountant isn't happy.

Branding

Why Harnessing the Power of Content is Essential for Business Success

Whether you're a small business owner or a marketing professional, ensure you're harnessing the power of content to drive your business forward, establish your brand as an authority in your industry and set yourself apart from the competition.

Business News

'I Am Just Floored': Woman Discovers She Won $1 Million Lottery Prize While Checking Her Email at Work

Initially, she thought the email was a scam, but went to lottery headquarters and walked away with a six-figure check after taxes.

Business News

Hollywood Actors Vote 98% to Strike if 'Fair Deal' Isn't Met By June 30

Contract negotiations are set to begin Wednesday.