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Hire and Hire

If you plan on making the sales you need to survive the recession, maybe you need more people to do the selling.

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This story appears in the April 2002 issue of Entrepreneur. Subscribe »

For the briefest moment, New Economy inmates were running thetalent ward of the asylum. Managers scrambled to attract and retaintalent, whispering sweet nothings of stock options, fat salariesand jeans five days a week. Those days now seem to be ashort-but-sweet chapter from some antiquated history tome, andwe're all questioning the reliability of our recent memorieslike that poor guy from the movie Memento.

Entrepreneurs, while not immune to the necessity ofbelt-tightening, are forward-thinking enough to see the upside to aprodigal labor market. If you're accustomed to running lean,you may be well-positioned to leverage current circumstances bybringing in top-tier sales talent. At a time when chasing everylead is crucial, your reaction to adversity shouldn't behuddling in the fetal position under your desk.

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