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I Did It My Way

When it comes to starting a business, you can dive right in or test the waters first--whatever works for you.

This story appears in the August 2003 issue of Entrepreneur. Subscribe »

Each of us has our own way of entering a pool. A few of us stick a toe in to test the temperature. Some carefully lower themselves in, hoping to slowly get used to the water. Others leap off the edge, plunging right in and creating a giant splash. The pattern is the same when you start your own business. Entrepreneurship is about creating your own rules. Just because a specific tactic works for one pioneer doesn't mean it will work for everyone. For every person who follows strict timetables and plans when starting a business, there's another who succeeds by breaking all the rules.

A secret success strategy is to discover what works for you by taking action according to your personality and gut feelings. Begin by creating a method I like to call "My Way":

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