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If You Build It...

Will they come? If you think your invention could be the foundation for a business, here's how to make the leap.

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This story appears in the October 2005 issue of Start Up.

Should you start a business based on your invention? The pros ofstarting your own business are that you can have greater controlover your product's success and greater potential for makingmore money. You'll also be better positioned to introduce aseries of products, respond quickly to market changes and maximizeyour creativity in all aspects of the business.

The cons? This route is the most expensive and usually requiresdealing with investors. It means you have to learn how to run acompany, and it often obliges you to plow all your earnings backinto your company to fuel its growth. If you're stillinterested in starting a company based on your invention, payattention to the following keys to startup.

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