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Let's Talk About Sexism

Do sexist attitudes still exist in business? Women sound off.

This story appears in the April 2004 issue of Entrepreneur. Subscribe »

Is sexism a dirty little secret in the business world today, orhas the problem diminished over time? We spoke with some womenentrepreneurs who started their companies over the past fourdecades to get their take on sexism and how they've dealt withit.

The 1970s

Looking back, Gwinavere Johnston, 60, founder and CEO of $1.5million JohnstonWells Public Relations in Denver, admits sheencountered her share of sexist attitudes after founding hercompany in 1971. "In the beginning, I ignored most of thembecause I didn't think there was much I could do about it and Ireally didn't feel [it] affected me too severely," sheexplains. "But today, I know this: It would have been easierto build my business if I had been a man."

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