Perfecting Your Pricing Strategies You're no blue-light special. Throw in the extras, play to the customer's needs, and get the price you deserve.
By Marty Nemko •
Opinions expressed by Entrepreneur contributors are their own.
Again and again, I've seen incompetent people earn more thancompetent people. One reason: They know how to charge. Charge $500when the customer would have paid $1,000, and you've justtossed $500 down the toilet. Charge $1,000 when the customer'spuking point is $500, and you've tossed a customer down thetoilet.
Sometimes, it's not how much you charge--it's how youask. Should you charge by the hour or a flat fee? Go for the bigsale or start 'em out with a small one? When's the righttime to spring the price on them? What if a customer tries tobargain with you? Should you offer a sliding scale and risk beingtaken advantage of by fat cats who plead poverty?
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