Pick Their Brains
Dig deep and answer the eternal question: "What do my customers want?"
Give customers what they want. It's a simple idea that tends to perplex many an e-commerce merchant. That's understandable, to an extent: When you're busy operating an online store, fulfilling orders and enacting various banner campaigns, communicating directly with customers-and formally finding out about them-often falls by the wayside. Days are packed with running the business, and before you know it, you're acting on gut rather than hard data.
But neglecting to peek inside your customers' heads can have dire consequences. Face it: How do you honestly know what they want-or what they don't want-if you don't even bother to ask?
Continue reading this article - and everything on Entrepreneur!
Become a member to get unlimited access and support the voices you want to hear more from. Get full access to Entrepreneur for just $5.
Entrepreneur Editors' Picks
-
This Co-Founder Was Kicked Out of Retailers for Pitching a 'Taboo' Beauty Product. Now, Her Multi-Million-Dollar Company Sells It for More Than $20 an Ounce.
-
Have You Ever Obsessed Over 'What If'? According to Scientists, You Don't Actually Know What Would Have Fixed Everything.
-
After He Was Fired From the UFC, This Former Fighter Turned His Passion Into a Thriving Business
-
Most People Don't Know These 2 Things Are Resume Red Flags. A Career Expert Reveals How to Work Around Them.
-
How One Woman Turned Pandemic-Induced Boredom and a Makeshift Garage Art Studio Into a Thriving Franchise
-
Use These 4 Self-Care Rituals for More Resilience and Less Depletion
-
Shark Tank's Barbara Corcoran Wants to Invest in 'Someone Who Probably Needs a Good Shrink Instead of a Business'
