Press For Success 8 secrets to writing more powerful press releases.

Have you recently started a new business, invented a newproduct, or created a service that helps people in a unique way?Then chances are, you've got a story to tell. Public relationsis a highly credible, low-cost way to build sales for your newcompany. To get the coverage you need, here are eight time-testedrules for creating press releases that get noticed.

1. Select the right media for your particularstory. Always begin by creating a "press list."This is a list of media that reach large numbers of your targetaudience and are looked to as reputable sources of information.Then select different media from your press list to receive varioustypes of stories.

Before you decide what type of information to send, get copiesof each publication to learn what kind of information will be mostrelevant to that publication's readers. For example, if yourfirm wins a local award, your release may be of interest to yourhometown newspaper, but if you invent a breakthrough medicalproduct, you should target general-business, consumer and medicaltrade press with your story.