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Relentless Forward Motion: What It Means to Your Start-Up

Why an ultramarathon mentality will help you conquer any start-up obstacle

By Karen E. Spaeder

Opinions expressed by Entrepreneur contributors are their own.

Blistering heat, 135 miles of running, and nothing but a pair ofrunning shoes and the occasional refueling to get you through. Tosome, this sounds like a description of a trip to hell. For PamReed, it was all in a day's--or, in this case, 27 hours and 56minutes'--work.

Winner of the recent Badwater Ultramarathon in Death Valley,California, Reed--and others like her--participate in these extremeevents not because they're fun, not because there aren'tless taxing ways to compete in a road race, but because they'rechallenging. They are the ultimate tests of endurance--pass thetest, and you earn the right to be counted among those who practiceRFM, or Relentless Forward Motion (an acronym of extremeracing).

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