Relentless Forward Motion: What It Means to Your Start-Up
Why an ultramarathon mentality will help you conquer any start-up obstacle
Opinions expressed by Entrepreneur contributors are their own.
Blistering heat, 135 miles of running, and nothing but a pair ofrunning shoes and the occasional refueling to get you through. Tosome, this sounds like a description of a trip to hell. For PamReed, it was all in a day's--or, in this case, 27 hours and 56minutes'--work.
Winner of the recent Badwater Ultramarathon in Death Valley,California, Reed--and others like her--participate in these extremeevents not because they're fun, not because there aren'tless taxing ways to compete in a road race, but because they'rechallenging. They are the ultimate tests of endurance--pass thetest, and you earn the right to be counted among those who practiceRFM, or Relentless Forward Motion (an acronym of extremeracing).
Continue reading this article — and all of our other premium content with Entrepreneur+
For just $5, you can get unlimited access to all Entrepreneur’s premium content. You’ll find:
- Digestible insight on how to be a better entrepreneur and leader
- Lessons for starting and growing a business from our expert network of CEOs and founders
- Meaningful content to help you make sharper decisions
- Business and life hacks to help you stay ahead of the curve