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Seek And Find Hit Hunters, photo finish, think big.

By Donna Chambers

Opinions expressed by Entrepreneur contributors are their own.

Want more visitors to your Web site? Then register it withsearch engines. Search engines are databases used to find Websites. Users key in words describing what they're looking for,such as "construction equipment" or "Cleveland,Ohio, restaurants." The search engine lists sites matching thedescriptions. The trick is to make sure your Web site appears atthe top of the list.

A search engine finds Web sites by comparing the searcher'sdescriptor words with keywords inside Web page headers. (Theseheaders are hidden from view when you look at the site.)

Careful selection of keywords is instrumental in getting themost from search engines. Use the name of your product or service(furniture, accountants), the name of your industry (real estate,manufacturing) and, if appropriate, your geographical location.

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