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Stake Your Claim

Contrary to popular belief, there's no need to ante up a fortune when you're playing the startup game. Here's how 3 entrepreneurs launched high-cost businesses the low-cost way.

This story appears in the July 2004 issue of Entrepreneur. Subscribe »

For most people, the idea of starting a business roughly equatesto the idea of emptying your bank account, thumbing it to Vegas,and betting every penny on one hand of blackjack. You might be ablackjack guru; you might have even won big in the past. But nomatter how carefully you plan, no matter what your cards lookedlike before, and no matter if the dealer tosses you an ace-youcould still go bust.

That alone is enough to halt many would-be entrepreneurs intheir tracks. Factor in the empty-bank-account factor, though, andmany startups don't even make it out of the gate.

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