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What's the Magic Price?

How to set a price for your product or service that'll leave both you and your customers happy

By Amy Fennell Christian • Aug 1, 2003

Opinions expressed by Entrepreneur contributors are their own.

(YoungBiz)- Sarah Zelechoski, 21, got a rude introduction to business whenshe and her brother Luke first opened Saruke, a Web design companyin San Diego, and went on one of their first sales calls. Aftergiving a price quote to a local real estate firm over the phone,Sarah and Luke arranged a meeting to finalize the deal.

When the Zelechoskis got there, however, the agent told themanother company had offered to do the job for much less, so theylowered their price drastically. The job ended up being much moreinvolved than they originally thought, and Saruke made almostnothing on the deal.

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