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Mobile warriors can't afford to get lost on the way to abusiness meeting, and it's no fun circling around looking forthe hotel you booked for the night. A Global Positioning System(GPS) makes sense for entrepreneurs on the road or their on-the-gosales forces. The technology has been around for awhile, but nowit's more popular, user-friendly and affordable (basic GPSdevices can cost less than $100). ABI Research, a technology marketresearch firm, sees the market for GPS hitting $22 billion by2008.
One full-featured system is Belkin's $299 (all prices street) BluetoothGPS navigation system. It works with your laptop or Pocket PC toprovide navigation with visual and voice prompts. All-in-onedevices that don't require external hardware are alsoavailable. Garmin is a major manufacturer of GPS devices for alluses. Its $550 iQue 3600 integrates GPS with a Palm OS handheld, aconvenient two-for-one bundle for mobile entrepreneurs.
A growing business use for GPS is keeping track of company cars.You can make sure they're going where they're supposed toand aren't taking any side trips. A GPS system with all thebells and whistles isn't cheap, but businesspeople who arealways on the go and covering new ground can justify theexpense.
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