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Civil Service Position your company to get government contracts.

By April Y. Pennington •

Opinions expressed by Entrepreneur contributors are their own.

As the circulation director for Government Computer News,Mark Amtower noticed that no one had looked at marketing to thegovernment as a "separate, distinct discipline." So in1985, he started consulting firm Amtower &Co. to help companies shape their marketing messages forgovernment buyers. Amtower is also a speaker, a radio show host andauthor of Government Marketing Best Practices.

Entrepreneur: Are a lot of entrepreneursintimidated by doing business with the government?

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