For Subscribers

In the Jeans

Everyone's mad about premium jeans--and entrepreneurs are making crazy profits.

By Karen E. Spaeder

Opinions expressed by Entrepreneur contributors are their own.

For some consumers, it's the fashion equivalent of asymphony: a well-packaged derrière, a wash that rivals thenight sky after rain, a shape that stops traffic. For others,it's a sign of prosperity that's within reach. For stillothers, it's an ode to celebs such as Sarah Jessica Parker,Britney Spears and other premium-denim devotees.

The premium jeans market, which includes brands such as Rock& Republic, Serfontaine, and 7 for All Mankind, help to accountfor 3 percent of the $11 billion jeans market, according to thelatest research from the "Lifestyle Monitor," an ongoingsurvey from Cotton Inc., the Cary, North Carolina-based researchand promotion company that supports the cotton industry. Men andwomen alike aren't thinking twice about plunking down $150 ormore for the perfect pair-or in some cases, pairs-of jeans. Evenold favorites like Calvin Klein, which will debut a retail line ofpremium denim this spring, are getting in on the trend.

Continue reading this article — and all of our other premium content with Entrepreneur+

For just $5, you can get unlimited access to all Entrepreneur’s premium content. You’ll find:

  • Digestible insight on how to be a better entrepreneur and leader
  • Lessons for starting and growing a business from our expert network of CEOs and founders
  • Meaningful content to help you make sharper decisions
  • Business and life hacks to help you stay ahead of the curve

Related Topics

Editor's Pick

Everyone Wants to Get Close to Their Favorite Artist. Here's the Technology Making It a Reality — But Better.
The Highest-Paid, Highest-Profile People in Every Field Know This Communication Strategy
After Early Rejection From Publishers, This Author Self-Published Her Book and Sold More Than 500,000 Copies. Here's How She Did It.
Having Trouble Speaking Up in Meetings? Try This Strategy.
He Names Brands for Amazon, Meta and Forever 21, and Says This Is the Big Blank Space in the Naming Game
Business News

These Are the Most and Least Affordable Places to Retire in The U.S.

The Northeast and West Coast are the least affordable, while areas in the Mountain State region tend to be ideal for retirees on a budget.


6 Secret Tools for Flying First Class (Without Paying Full Price)

It's time to reimagine upgrading. Here's how to fly first class on every flight, business or personal.


8 Things I Discovered While Working With Affluent Clients in New York City

After a decade working with the 1%, I learned that they have common traits.

Thought Leaders

The Collapse of Credit Suisse: A Cautionary Tale of Resistance to Hybrid Work

This cautionary tale serves as a reminder for business leaders to adapt to the changing world of work and prioritize their workforce's needs and preferences.

Business News

I Live on a Cruise Ship for Half of the Year. Look Inside My 336-Square-Foot Cabin with Wraparound Balcony.

I live on a cruise ship with my husband, who works on it, for six months out of the year. Life at "home" can be tight. Here's what it's really like living on a cruise ship.

Starting a Business

A Founder Who Bootstrapped Her Jewelry Business with Just $1,000 Now Sees 7-Figure Revenue Because She Knew Something About Her Customers Nobody Else Did

Meg Strachan, founder and CEO of lab-grown jewelry company Dorsey, personally packed and shipped every order until she hit $1 million in sales.