Copy That
In business, imitation is more than a form of flattery.
By April Y. Pennington •
Opinions expressed by Entrepreneur contributors are their own.
Being a copycat has always been anchored by a sense of derision.But now Randall Rothenberg claims that imitating an idea is notonly efficient--it can be effective. The senior director ofintellectual capital at global strategy and technology consultingfirm Booz Allen Hamilton and contributor to The Big Moo: StopTrying to Be Perfect and Start Being Remarkable explains howimitation is becoming a major path to business success.
Entrepreneur: You say imitation across industriesis a more effective and profitable strategy than the promotion ofinnovation and creativity. How so?
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