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Random and chaotic may be how the vast consumer marketplacelooks to most of us, but when futurist Faith Popcorn scans theglobe, she sees major trends that propel many consumer buyingdecisions--from "cocooning" (where Americans have turnedinto homebodies) through "pleasure revenge" and"small indulgences" (where we puff cigars between nibblesof Godiva chocolates). Not only does Popcorn describe today'strends, but she also pinpoints the forces shaping tomorrow'smarketplace. And a stream of big businesses contract with hermarketing consulting firm BrainReserve to get this scoop.
Is Popcorn's picture of tomorrow on the mark? "Ihaven't been wrong about a trend yet," she claims. And shepredicts her new book Clicking (HarperCollins) will helpeven more entrepreneurs start and grow their businesses. Read onfor her tips on how to get rich betting on tomorrow.
Entrepreneur:Why do you say clicking is crucial forentrepreneurs?
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