Keeping the Balls Rolling Conforming to industry and customer tastes put a happy ending on this handmade's tale.

Think you have the best product on the market? You may still haveto adapt to meet the standards of your industry and customers.

Before

Jerry Swain, 36, startedSwain Creations, the maker of Jer's IncrediBalls, in 2000 tosell the chocolate-covered peanut butter balls he'd made forfriends since college. He offered the candies in two sizes-12pieces per lb. for the larger size and 20 pieces per lb. for thesmaller size.