More From Elizabeth J. Goodgold
Mascot marketing; improving your on-the-phone vocal skills
When it pays to be hip; crack open these marketing books
Promoting your toy store to singles; your outdoor advertising options
Deciding if "wacky" will work for you; a "do not call" registry for telemarketers
Whipping its logo into shape got this brewery's business hopping.
Making the leap from the TV screen to the retail aisles is all about your brand image.
Targeting an auto services market that isn't so impressed by grease
Conforming to industry and customer tastes put a happy ending on this handmade's tale.
How one company repositioned itself for a plush success story
Offline advertising--who needs it?
Your work environment may be the most substantial part of your brand.
The secret to keeping gourmet food fresh isn't Ziploc.
With a little gender rebranding, this boutique really took off.
Take one total brand overhaul and call us in the morning.
We spotted a hot branding idea.