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Elizabeth J. Goodgold

More From Elizabeth J. Goodgold

Marketing Buzz 06/03

Mascot marketing; improving your on-the-phone vocal skills

Marketing Buzz 05/03

When it pays to be hip; crack open these marketing books

Marketing Buzz 04/03

Promoting your toy store to singles; your outdoor advertising options

Marketing Buzz 03/03

Deciding if "wacky" will work for you; a "do not call" registry for telemarketers

Brand-Spankin' Brew

Whipping its logo into shape got this brewery's business hopping.

Shelf Life

Making the leap from the TV screen to the retail aisles is all about your brand image.

Chasing Women

Targeting an auto services market that isn't so impressed by grease

Keeping the Balls Rolling

Conforming to industry and customer tastes put a happy ending on this handmade's tale.

Bear Market

How one company repositioned itself for a plush success story

Nothing but Net

Offline advertising--who needs it?

Space Mission

Your work environment may be the most substantial part of your brand.

Shroom to Grow

The secret to keeping gourmet food fresh isn't Ziploc.

Manned Rocket

With a little gender rebranding, this boutique really took off.

Doctored Image

Take one total brand overhaul and call us in the morning.

Dot Your Eyes

We spotted a hot branding idea.