Elizabeth J. Goodgold

Mascot marketing; improving your on-the-phone vocal skills

2003-06-01 00:00:00

When it pays to be hip; crack open these marketing books

2003-05-01 00:00:00

Promoting your toy store to singles; your outdoor advertising options

2003-04-01 00:00:00

Deciding if "wacky" will work for you; a "do not call" registry for telemarketers

2003-03-01 00:00:00

Whipping its logo into shape got this brewery's business hopping.

2003-01-01 00:00:00

Making the leap from the TV screen to the retail aisles is all about your brand image.

2002-12-01 00:00:00

Targeting an auto services market that isn't so impressed by grease

2002-11-01 00:00:00

Conforming to industry and customer tastes put a happy ending on this handmade's tale.

2002-10-01 00:00:00

How one company repositioned itself for a plush success story

2002-09-01 00:00:00

Offline advertising--who needs it?

2002-08-01 00:00:00

Your work environment may be the most substantial part of your brand.

2002-06-01 00:00:00

The secret to keeping gourmet food fresh isn't Ziploc.

2002-05-01 00:00:00

With a little gender rebranding, this boutique really took off.

2002-04-01 00:00:00

Take one total brand overhaul and call us in the morning.

2002-03-01 00:00:00

We spotted a hot branding idea.

2002-02-01 00:00:00