Elizabeth J. Goodgold

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Business News

Mascot marketing; improving your on-the-phone vocal skills

Business News

When it pays to be hip; crack open these marketing books

Business News

Promoting your toy store to singles; your outdoor advertising options

Business News

Deciding if "wacky" will work for you; a "do not call" registry for telemarketers

Business News

Whipping its logo into shape got this brewery's business hopping.

Business News

Making the leap from the TV screen to the retail aisles is all about your brand image.