Brand-Spankin' Brew Whipping its logo into shape got this brewery's business hopping.

Slicker isn't always better. Sometimes, adopting a simple imageto promote a product is just the right answer to keep salesbrewing.

Before

Founded in 1990 by Richard Squire, Breckenridge Brewerybegan with the goal of making great beer in a Colorado town betterknown for skiing than anything else. Originally producing just3,000 barrels per year, it now operates seven pubs and restaurantsand produces almost 30,000 barrels. Though the brewery was nabbingtop honors at microbrewery competitions in the late 1990s,competitors were entering not only its core markets, but also itshometown of Denver-"the Napa Valley of microbreweries,"according to marketing director Steve Kurowski.