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Actions Speak Loudest Sinner? Saint? All eyes are on you, and your employees<i> will</i> pass judgment.

By Chris Penttila

Opinions expressed by Entrepreneur contributors are their own.

As a small-business owner, you'll encounter situations (if you haven't already) that will test your integrity and make you feel like you're walking through an entrepreneurial Garden of Eden. Perhaps you're faced with the temptation to tell "little white lies" to customers to make a sale. Or maybe it's a tendency not to be upfront with your vendors and suppliers. Sometimes, there's pressure to give your investors additional perks that don't apply across the board.

But before you bite into the apple of entrepreneurial enticement, think first about the impact those actions will have on your staff. These days, your choice of how to take care of business affects the length of time your employees choose to work for you. "Today's employees are looking at the virtue and character of their leaders," says Dick Mason of the Maguire Center for Ethics and Public Responsibility at Southern Methodist University in Dallas. "Character is really a beacon for them. They want to know that the leadership has integrity."

Integrity Equals Longevity

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