This is a subscriber-only article. Join Entrepreneur+ today for access

Learn More

Already have an account?

Sign in
Entrepreneur Plus - Short White
For Subscribers

Found In Space With more than 100 million Web pages cramming every corner of cyberspace, is it still possible to take your place among the stars?

By Robert J. McGarvey

Opinions expressed by Entrepreneur contributors are their own.

"Go into CyberSpace." More than a century ago, HoratioAlger pointed budding entrepreneurs west. Today, his finger wouldbe aimed at a modem. The Internet has been the entrepreneurial goldrush of the 1990s. From Amazon.com to Yahoo!, young entrepreneurshave quickly latched on to emerging technology and almost asspeedily amassed personal fortunes that extend into seven figuresor more.

But are the glory days over? Not hardly. "Plenty ofopportunities remain on the Internet," says Jaclyn Easton, acomputer columnist for the Los Angeles Times who illustratedher optimistic claim in StrikingItRich.com (McGraw-Hill), abook that profiles 23 successful Web sites.

Even so, the days are gone when a business could just put up asite and expect traffic to show up. Bruce Judson, author ofHyperWars (Scribner), logs 25 hours per week just looking atnew sites, but most are failures. "Maybe 5 percent aregood," he laments. With well over 100 million Web pagescluttering the Net, you need to put up a site that's a lotbetter than the competition's, says Judson.