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Child's Play

Find some fairly well-off parents who want their tots taught--and plant a Gymboree of your own.

This story appears in the June 2001 issue of Entrepreneur. Subscribe »

Unlike those reptilian creatures that eat their young, we keeploving ours, despite their ability to harvest our time and try ourpatience. We want them to grow, to prosper-to get along wellwith others. Besides, the parents of a "wild one"occasionally need to get out of the house. If you see this needconcentrated in an area of young families earning moderate to highlevels of discretionary income, you may have stumbled across a goodplace to put a Gymboree.

The Gymboree Uniform Franchise Offering Circular explains thecompany this way: "The franchisee will operate anontherapeutic sensory-motor child/parent play and music program .. . for children from birth through 5 years."

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